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BRANDING
INFOGRAPHICS
RESEARCH
APP DEVELOPMENT
GRAPHIC DESIGN
3D RENDERING

BRINK

RESEARCH
& ANALYSIS
Researching current Cal State students who experience homelessness and food insecurity. COVID made students accessing help even more difficult as campuses were closed. Majority of students facing these issues have not or do not seek assistance and many campuses do not offer help. 
GOAL
Come up with a solution to fill in the disconnect between the system and the students. Many are unsure of how to access these programs. Let's find a way to fix that.
LOGO VARIATIONS
LongHaul Modified is the main logo font. It is often used with a colored drop shadow.  The lines represent the disconnects in our systems and how easily one can fall through the cracks, but together we can eliminate those gaps and get relief to students who need it. 
BRAND COLORS

Blue is color of security and trust, orange represents information and help. Green is for health and nutrition. Together these colors represent all the areas BRINK has to offer. 

MOBILE APP
The BRINK Mobile App is designed to help students use our services off campus. The vehicles travel around the greater LA area stopping at certain locations throughout the week. Students can select a service and a time slot so they don't have to wait in line. The app also offers information about On and Off Campus resources. 
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Below is an active QR code that leads to the BRINK app.
brand sheet.jpg
BRAND GEAR
  • Business cards that include the QR code to the mobile app and a list of services 
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  • Worker shirts are in navy, volunteer shirts are in white
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  • BRINK branded bags and hygiene kits
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  • BRINK pop up booth for on-site events
MOBILE MARKET
  • Fresh produce
  • Nonperishable items
  • Healthier options than gas station
  • Eco-friendly bags & utensils
HYGIENE TRAILER
  • Shower stalls
  • Laundry area
  • Free hygiene items
STUDENT SERVICES
  • On Site case worker
  • Tablets for filling out applications
  • Pocket guides & informational handouts
  • Print & scan documents needed for applications
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